Chesterfield cigarettes
5 (100%) 1 vote

For the first time on the tobacco brand Chesterfield people learned back in 1873. And thank for this supposed company Drummond Tobacco Company, for which the production of cigarettes was actually a side business. Basic profit the firm did in selling tobacco chewing. The new cigarette, named after the County in Virginia, had to strengthen the patriotic image, at the same time giving the company plaque aristocracy. However, you must deploy both the brand never managed to Drummond. Started the famous ‘tobacco wars’. The end of the 19th century in America was marked by constant clashes with major corporations and small businesses. Both wrote old Karl Marx, capitalism began to move into its final stage-imperialism. Monopoly devoured everything in its path. The tobacco industry in such an insatiable Monster became the Empire of the American Tobacco Company. In 1898 Drummond, despite the desperate resistance and powerful ally in Liggett & Myers Tobacco Company (the one that gave the world the brand subsequently L&M), was acquired. When in 1907, the American Tobacco Company podmâlo under more than 90% of the world market. And to the stage of capitalism was not really the last, secret service rolled up their sleeves and began another monopoly. During the investigation it turned out that the company managed to repeatedly violate the antitrust laws. After much litigation, the Supreme Court ruled the United States Division of American Tobacco Company into separate companies. Among others in the world is back and Liggett & Myers, as a bonus, taking with him the and Chesterfield brand. Although Chesterfield killed many people, after all the rumours about Hitler’s campaign ended up sponsoring only rumors. After the dissolution of the Corporation – the monster on the tobacco market United States launched an active and aggressive activity. Companies began to invest considerable means in advertising and promotion of its products. To survive, the Chesterfield had to much change. In principle, from the vintage just have sonorous name. Had to change and make up the tobacco blend. And decoration. Very soon, thanks to a prudent approach to promoting the brand has managed to take a leading position, losing only to such like Camel and Lucky Strike. But there were enough creative people. Therefore, producers of Chesterfield very soon experienced the power of black PR technologies. to start in 1934, was a rumor that the leading factory Liggett Myers in Richmond working & lepers. Smoke (British slang), flavored with leprosy, the consumer did not want. And in just a few months selling Chesterfield collapsed. Did not help nor the intervention of the Mayor of Richmond, not even a formal denial of the Health Council. For prisoners of German soldiers Chesterfield was the only hard currency. The company did not have time to really recover from this blow, as it “flew” immediately after. At the height of the second world cats into the press placed several ballots competitors information that Liggett Myers & at one time as a sponsorship have made Adolf Hitler on the campaign trail 1.5 million. However, the German culture of these cigarettes are still affected. There’s that included u.s. troops, it quickly became the main currency of Chesterfield. In those days among Germans went even this isn’t quite a funny ditty: ‘Wettn Ami mil der Schwester bekomme ich ein spiel Chesterfield‘ (‘If the Yankees f..k with my sister, I get ‘Chesterfield’). But, despite the constant attacks, the Chesterfield has managed to not only survive, but also to gain traction again. This brand is thought out advertising campaigns. First of all, the massive involvement of movie stars. Monsters of old guard — Humphrey Bogart, James Dean, Lucille Ball — they all participated in advertising cigarettes. Also Chesterfield sponsored the radio show several years the famous Glenn Miller and the television series Gunsmoke. On the promotional posters were frequent guests of the brand and sports stars are baseball players and football players. Not only that, on one of the posters shows off none other than Ronald Reagan. Of course, this happened at the time when he was just a famous actor, and not the most effective President. After becoming one of the most effective Presidents of the United States, Reagan tried not to remember the advertising campaign for Chesterfield. Chesterfield have spent a lot of money and effort to break into the books, plays and Broadway productions. Marketers have managed to cram your cigarettes even in rock culture. Thus, in San Francisco there are even hard rock band ‘The Chesterfields’. All in all, the secret to success is simple: believe in yourself, don’t pay any attention to the attacks, remember that in the tobacco business, no holds barred, and then success is waiting for you. In the case of Chesterfield on all 100 exploded.